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Whizkid’s Fever: Bizness In The Show



Less than 24 hours when the video of Wizkid’s latest video, Fever hit cyberspace, it has generated over a million views.

The views was not because of the song itself but because of a particular character who many had argued had no busness in the video but that factor alone has been the selling point of the video.
Top female act, Tiwa Savage who has been rumoured to be dating Wizkid assumed the role of a seductress so to speak as both characters displayed almost a close raunchy (sexual moves) activity on set. 

Whoever suggested that Savage should be the centre of the video should be handsomely or beautifully rewarded as the case may be.
The result of Wizkid’s alliance with Savage has once again put the Starboy on the number one spot.
Reminiscent of the D’banj involvement with screen siren, Genevieve Nnaji in one of D’banj’s video (fall in love), the move increased sales of the song astronomically even when close friends swore that it was strictly business, many did not believe. But it paid off for both entertainers.

Never mind the frolicking and other nuances of their act, it is strong public relations perception goal! That means more money! While you rant, they are making money!
Whether Savage would join the many baby mamas of Wizkid is another thing all together. In any case, if that happens, more money would be made but suffice it to say that both of them have successfully pulled a stunt that most artistes find difficult to take advantage of.

And that is the sustaining power of the business in the show.


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